Sunday, January 10, 2010

Intro to Social Media - Word of Mouth

Word of mouth is a philosophy, not a tactic. It’s more than blogs and Twitter and stunts and Facebook fan pages — it’s something you build into everything you do.

The companies with the best word of mouth have declared that earning the respect and recommendation of fans is a core goal.

Word of mouth is baked into the DNA of these brands, and they’re continually rewarded with fans who do their marketing for them, for free, forever.

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