Sunday, January 10, 2010
Word of mouth is a philosophy, not a tactic. It’s more than blogs and Twitter and stunts and Facebook fan pages — it’s something you build into everything you do.
The companies with the best word of mouth have declared that earning the respect and recommendation of fans is a core goal.
Word of mouth is baked into the DNA of these brands, and they’re continually rewarded with fans who do their marketing for them, for free, forever.