Sunday, January 10, 2010
The Basics - Tip #5: Respond
If you are listening, you will hear when someone says something that begs your attention. You will hear when someone references you.
You now have a door to enter the conversation. The Internet has changed the role of salespeople from prospectors to educators.
And if you’ve listened thoughtfully and have something valuable to share, your participation will be welcome.
Social Media - How to Create a Relationship
What if you could build a list of highly targeted followers interested in your subject matter who go out of their way to interact with you?
That is what social media allows by fostering a community of open communication rather than a one-way marketing dialogue.
This allows businesses to truly reach and be reached by a core target audience, which if done right, can translate into good business.
Intro to Social Media - Word of Mouth
Word of mouth is a philosophy, not a tactic. It’s more than blogs and Twitter and stunts and Facebook fan pages — it’s something you build into everything you do.
The companies with the best word of mouth have declared that earning the respect and recommendation of fans is a core goal.
Word of mouth is baked into the DNA of these brands, and they’re continually rewarded with fans who do their marketing for them, for free, forever.
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